The future is human.
The growth can scale.
A practical operating model to take More Human Marketing from expert-led boutique to a focused, repeatable $1M/month business—without automating the humanity out of it.
modeled monthly recurring revenue
Four offers. One compounding engine.
Productize the diagnostic, raise the floor, and reserve Ethan for the ten accounts where his judgment creates the most value.
20 / mo
35 clients
35 clients
10 clients
Ethan is still the delivery system.
The next unlock is separating Ethan’s judgment from repeatable execution.
What if the funnel worked a little better?
Adjust the three levers. See the monthly revenue unlocked.
Sell the outcome, standardize the path.
A value ladder built around the work More Human already does best: seeing the market clearly, finding waste, and making the next decision humanly obvious.
Market Signal
A paid market scan that diagnoses wasted spend, search gaps, and missed AI citations.
Search Authority
SEO + AI citation growth for multi-market companies with a measurable share-of-search target.
Demand Engine
Paid acquisition management with honest attribution, landing-page iteration, and weekly decisions.
Market Domination
One market, one scorecard, every demand channel—executive strategy led personally by Ethan.
Human judgment at the moments that matter.
Automate collection and reporting. Systemize research and experiments. Keep diagnosis, positioning, relationships, and consequential decisions human.
$412K is waiting on a human decision.
Prioritize the next best conversation—not the loudest notification.
↑ 26% this month
6 days faster than target
this week · 2 open slots
Build leverage before you buy growth.
Package the value, prove the diagnostic, win one niche, then scale delivery around Ethan’s judgment.
Package the transformation
Turn three services into one clear ladder. Define outcomes, boundaries, proof, and a premium flagship offer.
Build the diagnostic engine
Make the market scan the front door: score visibility, wasted spend, and missed AI citations.
Own one expensive niche
Choose a vertical with multi-location economics. Publish a benchmark and run a 100-account founder campaign.
Install delivery pods
Keep Ethan on strategy. Standardize research, reporting, QA, and client success around one playbook.
One niche. One offer. One scorecard.
Choose the segment where a 10% improvement is worth at least $100K a year to the client.
01 · Flagship closes at $25K+
02 · Founder delivery below 20%
03 · Three repeatable acquisition channels
04 · Net revenue retention above 110%